Choosing whether or not to have a soda can be a loaded decision. That’s why for our second campaign with poppi, we decided to encourage soda drinkers everywhere to stop overthinking it.
We dive into familiar soda moments, seeing everyday people stuck in their own moment of indecision.
That is, until Alix Earle, Jake Shane, and Rob Rausch from Love Island USA help them break free with poppi—the soda that gives you the freedom to not think twice about having a soda.
We debuted our :60 spot at the #1 moment for thinking about soda—Super Bowl LIX. And it worked, since our spot ended up being the Most Impactful Ad during the big game, earning the #1 spot in Buzz, Ad Awareness, and Consideration (YouGov).
Client: poppi soda
Role: Senior Art Director
Senior Copywriter: Shakyra Moore
CD/Designer: Kyle Lynah
GCD: Nari Kim
Executive Producer: Celia Williams
Director: Dave Meyers
Editor: Eddie Ringer
Color: Dante Pasquinelli