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Soda Thoughts Superbowl :60

Choosing whether or not to have a soda can be a loaded decision. That’s why for our second campaign with poppi, we decided to help encourage soda drinkers everyone stop overthinking it.

We debuted our :60 spot at the #1 moment for thinking about soda—Super Bowl LIX. And it worked, since our spot ended up being the Most Impactful Ad during the big game, earning the #1 spot in Buzz, Ad Awareness, and Consideration (YouGov).

       
     
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Movie :30
       
     
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Girls Night :30
       
     
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C-Store :30