http://lenalaque.com/work daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1543866940978-FDMYRM0WE94IWDQRLUZM/Screen+Shot+2018-12-03+at+2.53.18+PM.png Work - IKEA Holiday IKEA makes living rooms that are made for big families. So you can spend less time arguing about who’s going to take the family photo and more time avoiding questions about where your “life is going.” Which is ideal. Especially around the holidays. Role Art Director Copywriter Caroline Tan https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1543604648585-A654JI6Z5QS6OHT2B8EU/Screen+Shot+2018-11-30+at+2.03.26+PM.png Work https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1594052625943-WX75XS8XTBDCI7C4Y1B0/image-asset.png Work - Smirnoff Red White & Berry :60 This campaign was shot months before covid, then re-edited from quarantine for quarantine as a reminder to party from home. https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1603813051070-2J0RSBS7DAYN48NDC6DI/image-asset.png Work - Don't Drink and Debate Smirnoff asked us to come up with a way to remind people to drink water. So we asked ourselves, is there anything more 2020 than an alcohol brand telling you not to drink? https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1554688361183-49JDCO2UXSBVS6NZ7IS6/valentinesday1.jpg Work It’s hard to know what to say on Valentine’s Day. Flowers and chocolate can be, well, boring. But when you give a gift from IKEA, you’re saying more. These easy-to-share insta stories say a lot more with a gift from IKEA. https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1638229026317-O1K7PHAEQ6HGHD92MCM6/image-asset.png Work - Smirnoff Bar Barre Smirnoff asked us to come up with a subversive way to celebrate their new range of Zero Sugar drinks. So we thought- what if we created a world that was spa, but also like, party. https://static1.squarespace.com/static/5564f4d7e4b0326c1397a8ef/t/61b79a16b868fb1fd38fea9a/1639159322813/ Work https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1767726350970-FOV0WZYYXSOOAUMTIQY4/image-asset.png Work - Soda Thoughts :60 Choosing whether or not to have a soda can be a loaded decision. That’s why for our second campaign with poppi, we decided to encourage soda drinkers everywhere to stop overthinking it. We dive into familiar soda moments, seeing everyday people stuck in their own moment of indecision. That is, until Alix Earle, Jake Shane, and Rob Rausch from Love Island USA help them break free with poppi—the soda that gives you the freedom to not think twice about having a soda. We debuted our :60 spot at the #1 moment for thinking about soda—Super Bowl LIX. And it worked, since our spot ended up being the Most Impactful Ad during the big game, earning the #1 spot in Buzz, Ad Awareness, and Consideration (YouGov). Client: poppi soda Role: Senior Art Director Senior Copywriter: Shakyra Moore CD/Designer: Kyle Lynah GCD: Nari Kim Executive Producer: Celia Williams Director: Dave Meyers Editor: Eddie Ringer Color: Dante Pasquinelli https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1767732353099-CHJZM5C6O771PMR8CVUS/image-asset.png Work - The Red Lobsttery Red Lobster challenged us to help them revive declining gift cards during the holidays. Which made us think, what if the gifter also got something in return for once... Introducing The Red Lobsttery, a month-long lottery activation with $25 giftcards that double as a lottery ticket to win a $25K grand prize. Call it selfish giving! Press: USA Today | LBB | AdAge | Yahoo | Campaign https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1767734393393-VIPJ17MUCNUKX2LXGYCU/image-asset.webp Work - Smirnoff The Drop Smirnoff asked us to showcase their new line of seltzers, so we asked ourselves how would a vodka for “provocateurs” and “scoundrels" drop their new seltzer in the UK? From the sky of course. http://lenalaque.com/signature daily 0.75 2015-06-02 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1433269282727-G5TIH4IQ5NOK277OVFWB/image-asset.jpeg SIGNATURE MAGAZINE - postcard 1 promotional postcard series created for SIGNATURE magazine. Exploration of the intersection of line type and image. https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1433269282727-G5TIH4IQ5NOK277OVFWB/image-asset.jpeg SIGNATURE MAGAZINE - postcard 1 promotional postcard series created for SIGNATURE magazine. Exploration of the intersection of line type and image. https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1433269407546-LNYVKKLVRX2ISVM5CES4/Signature_postcards_bw_2.jpg SIGNATURE MAGAZINE - postcard 2 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1433269442864-7H9WQB5O30RBCLBUALYP/Signature_postcards_bw_3.jpg SIGNATURE MAGAZINE - postcard 3 http://lenalaque.com/project-4-forte-1 daily 0.75 2018-12-03 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434071342372-602T6MZZ7GO100U4TFA3/indexthumbnail_crop.png Charlie https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434071342372-602T6MZZ7GO100U4TFA3/indexthumbnail_crop.png Charlie https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434071232842-FPZ9KMFORKI6WYG4PHZ4/close_logo_sig_sm.png Charlie https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434071896195-A846YWAP80JRFTSGKARG/signature_cover_finalcrop.png Charlie http://lenalaque.com/project-2-forte-1 daily 0.75 2015-06-11 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434057519324-V0VRRJUN7SJQ2CZT6OUS/signature_cover.png signature magazine https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434057519324-V0VRRJUN7SJQ2CZT6OUS/signature_cover.png signature magazine https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434063706351-6WIPTISKDIUZU42KIQTF/close_logo_sig_sm.png signature magazine https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434063066327-9FISSUAQSMB81HX6E5VD/indexthumbnail.png signature magazine - index thumbnail Decisive type and image placement creates a cascading effect to increase viewer interaction with the index page of the magazine. http://lenalaque.com/new-index daily 0.75 2016-04-14 http://lenalaque.com/new-blog daily 0.75 2016-04-14 http://lenalaque.com/new-gallery-1 daily 0.75 2016-04-14 http://lenalaque.com/new-gallery-2 daily 0.75 2020-04-24 http://lenalaque.com/about-lena daily 1.0 2026-01-12 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1434323533915-Z4V64XCH69LEEWLJEE6A/Signature_postcards_bw_3.jpg About http://lenalaque.com/new-page daily 0.75 2016-04-14 http://lenalaque.com/shorts daily 0.75 2019-04-10 https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1554871006609-0FV7O6TU47XDAMK7QX91/cco.jpg shorts Caro Comes Out, is one Caro’s journey to come out to 62 of her closest family members. She lives in NYC, far away from her Cuban roots in Miami. As a means to connect, she begins the process of coming out over the phone to each of her relatives. It’s a documentary and a queer torture experiment. It’s a comedy. It will premiere as one of Creative Culture’s 2019 films. https://images.squarespace-cdn.com/content/v1/5564f4d7e4b0326c1397a8ef/1554869611595-9ZSSLTHLW1J6H5B7U9O8/LoveIsWild_jpg_Page_1.jpg shorts Love Is Wild, is about wanting to put your entire body inside the one you love. Not in a sexual way, in a totally normal way. Our lovers are Miriam and Lourdes, an older lesbian couple who visit the Everglades. Our lovers are also Snake and Gator, they are animations who live in the Everglades year round. We explore their differences and their similarities. And ultimately how love tears us all apart from the inside out. Finalist for a Borscht 0 Commission.